YOUR BODY AND MIND – dance studio, Tallinn
Marketing Strategy | SMM | Targeted Ads
Here, bachata and salsa are more than dance moves - they’re a way to reconnect with yourself, experience emotions, and find community. When the studio came to us, their social media was chaotic: random posts, no clear values, no visual identity, and followers weren’t converting into students.
Our deep research revealed the key: people come here not for the dance itself, but for the state of mind it gives.
Our deep research revealed the key: people come here not for the dance itself, but for the state of mind it gives.
What we did:
- Built a brand platform: defined values, unique positioning, and a tone of voice - lively, inspiring, without academic stiffness.
- Designed a visual concept: soft palette (cream, terracotta), warm light, natural textures - to highlight the studio’s philosophy.
- Refreshed Instagram: avatar, profile bio with a clear USP, Highlights shaped as a client journey (About Us → How Classes Work → Dance Styles → Reviews → Booking).
- Created a content system: formats like “Dance as Meditation,” Friday Reset Dance, outdoor shoots in Tallinn, student stories (before/after), and UGC.
- Built a blog funnel: mapped the user journey from first contact to trial class, addressing main objections (fear, insecurity, “not for me”).
- Developed offline and online activations: weekend packages (lessons + party), partnerships with cafés and wellness spaces, city location shoots.
Result: The studio got a working strategy — engagement and sign-ups started growing. The client was happy with the results and decided to continue with us monthly for SMM and targeted advertising.
