VERA HOMEWEAR
– homewear brand, Dubai
– homewear brand, Dubai
Marketing Strategy | SMM | Targeted Ads
A new homewear brand, VERA HOMEWEAR, launched in Dubai. To make a strong entrance and attract an audience, the team turned to RaiseUp for a digital strategy.
We helped the brand stand out from competitors, build a bold visual identity, and bring to life exactly what was intended - modern, stylish, and desirable.
We helped the brand stand out from competitors, build a bold visual identity, and bring to life exactly what was intended - modern, stylish, and desirable.
What we did:
- Developed a comprehensive digital strategy: brand platform, positioning, tone of voice, content structure, and visual concept.
- Found the key insight: Dubai lacked stylish yet practical homewear suitable for the heat.
- Built the brand message: you can look beautiful and stylish at home without sacrificing comfort.
- Created a content strategy and launched social media management focused on values: style, coziness, and practicality.
- Boosted Instagram through targeted ads and collaborations.
Results:
- 3x revenue growth in 3 months
- 80% of traffic comes from Instagram
- Fast-growing followers and engagement
- First collaboration requests from major influencers
