PF_R INTERNATIONAL CENTER – hypnotherapy & psychology training, Anton Markov
Marketing Strategy | SMM | Targeted Ads
In Russia, the center had a strong reputation, a loyal audience, and a well-structured sales system.
But when it decided to enter the Kazakhstan market, the old strategy stopped working. That’s when the team turned to RaiseUp.
Our goal was to:
But when it decided to enter the Kazakhstan market, the old strategy stopped working. That’s when the team turned to RaiseUp.
Our goal was to:
- Adapt a complex psychological product to a new country
- Overcome perception barriers (including religious factors)
- Create demand for hypnotherapy from scratch in Kazakhstan
- Fill both online and offline training groups with high ticket sales
What we did:
- Built a marketing strategy for the local market
- Researched the audience and cultural specifics in depth
- Repackaged the personal brand and educational center with new meanings
- Launched SMM from scratch, focusing on education and trust
- Designed content funnels and warming sequences
- Ran targeted ads adapted to local pain points
- Secured a consistent lead flow
The result:
- Up to 600 leads per month
- Groups of up to 60 people offline and 300 online
- 3–4 programs running simultaneously
- In two years, the center became the leading hypnotherapy provider in Kazakhstan
- Dozens of practicing specialists are trained and certified
- Significant growth in awareness, trust, and status of the center
