MARK IFRAIMOV – training center in psychology & personal development, Baku
Marketing Strategy | SMM | Targeted Ads
When we first started working with Mark Ifraimov in Baku, he was a new face in the region, despite being a well-known psychology and personal growth expert.
A local organizer approached us with the task of forming groups for an intensive training in Azerbaijan. The challenge: reach a cold audience, build trust from scratch, and convert it into sales.
A local organizer approached us with the task of forming groups for an intensive training in Azerbaijan. The challenge: reach a cold audience, build trust from scratch, and convert it into sales.
What we did:
- Developed a marketing strategy
- Set up highly efficient, low-cost targeted ads
- Prepared a content strategy and optimized social profiles
- Conducted deep audience research with attention to national specifics
- Focused the launch on local pain points and audience needs
- Boosted Instagram through storytelling and warming campaigns
Result:
- Fully booked groups
- Minimal ad spend
- Strong response from a new audience
- Several successful launches in a row
- Ongoing collaboration with zero failures
The organizers highlighted:
— “This was the most effective launch we’ve ever had.”
— “We broke all records for registrations.”
Deep cultural adaptation + strong strategy = results. Even in new markets, RaiseUp proves there are no unsolvable tasks.
